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OCAD students sink their teeth into Pizza Pocket ad campaign | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
SUSAN KRASHINSKY - MARKETING REPORTER

Pizza Pockets are not the treat they used to be.

The microwavable, round, calzone-type snacks were advertised in the 1990s as the “favourite snack” of teens – with assurances that they were “baked, not fried,” to comfort the snackers’ parents. But these days, the young people who are the product’s target market are not as drawn to frozen foods as they once were.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/ocad-students-sink-their-teeth-into-pizza-pocket-ad-campaign/article25866444/
 

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